Ultimate Bet was one of the first big sites to enter the online poker market back in 1999 and it held fairly steady as a medium-sized poker room for its first five or six years, with the infamous “poker brat” Phil Hellmuth and Annie Duke its main sponsored pros. Looking to take things to the next level, UB signed a merger plan with Absolute Poker in 2007 and in late 2008 the two completed the shift to the new Cereus poker network, greatly increasing the player base and traffic volume. Sign up through a PokerListings link and get an exclusive $1,500 bonus at 200% match.
Ultimate Bet has always been somewhat of a pioneer when it comes to poker software, and even though players grumbled about the graphics, it’s still been on the forefront of stability and innovation. The latest version of the software allows for lots of different table views and sizes, fast card dealing and a bunch of new features that make multi-table play easy and smooth. Games are plentiful for all levels of players, with UB also known for its great high-stakes action. Real-money player statistics as of February 2009 show 2,100 ring-game players and 14,000 tournament players at peak hours.
